- Location: Guelph, Ontario
- Job Type: Permanent
Advantages
$85,000-$90,000 salary based on experience.
High Impact and Autonomy: This is a standalone marketing position reporting directly to the Business Manager, offering the opportunity to own the marketing strategy and drive significant business growth from day one.
Performance Bonus: Earn a personal performance bonus of 10% – 15% based on conversion rates, directly rewarding your success.
Stability and Growth: Be a key player in a growing division of a well-established company, providing a stable environment with opportunities for professional growth and involvement in new projects and challenges.
Compensation: Competitive salary range of $85K – $90K.
Work Flexibility: While primarily onsite in Guelph, there is the possibility for some flex to work from home after the probationary period.
Responsibilities
Plan, execute, and optimize multi-channel marketing campaigns across paid search (Google Ads, PPC), paid social (LinkedIn Ads), email, and display to drive high-quality inbound leads (MQLs $\rightarrow$ SQLs).
Manage campaign budgets, calendars, and performance metrics, ensuring maximum ROI and efficiency.
Collaborate with internal teams and vendors to produce high-converting creative assets, landing pages, and messaging.
Implement rigorous A/B testing and continuous optimization of targeting, ad copy, and workflows.
Develop nurture campaigns to re-engage dormant or cold leads.
Manage marketing automation tools (HubSpot, Pardot, or equivalent) and maintain clean, actionable CRM data (Salesforce).
Align with the Business Manager and Account Executives (Sales) on Ideal Customer Profiles (ICPs), lead scoring, and effective follow-up processes.
Track and report campaign performance, pipeline impact, and key metrics including CPL, conversion rates, and marketing-sourced revenue to the Business Manager.
Engage in client-facing work to assess client needs, build strong relationships, and ensure high customer satisfaction and retention.
Leverage strong communication and interpersonal skills to manage client interactions and resolve problems proactively.
Utilize Customer Support and CRM software to manage accounts and track customer success metrics.
Maintain a results-oriented focus on customer retention and client account success.
Qualifications
4–6 years of B2B marketing experience, with a strong focus on lead generation and demand creation.
3–4 years of experience in Customer Service/Sales or a proven background in customer success or account management.
Proven ability to run and optimize complex digital marketing campaigns (Google Ads, LinkedIn Ads, paid social, and email).
Proficiency with marketing automation and CRM platforms (e.g., HubSpot, Salesforce, Pardot).
Strong analytical skills with the ability to interpret data, monitor key metrics, and recommend actionable, data-driven optimizations.
Excellent organizational, project management, and verbal/written communication skills.
Valid G class driver’s license and clean Driver’s Abstract (necessary for potential travel/client site visits).