- Location: Toronto, Ontario
- Salary: $64.12 – $73.98 per hour
- Job Type: Contract
Advantages
• The position is crucial for driving sustained and profitable revenue growth through the planning and execution of benefit-led customer engagement programs. Candidates will have a direct impact on achieving the Canadian Bank’s strategic objectives.
• You’ll collaborate closely with Customer Journey management groups, planning and executing programs through an agile, squad-led methodology. This offers invaluable experience in modern, highly collaborative marketing workflows and exposure to the marketing technology stack.
• You will lead and execute engagement strategies across a credit card portfolio, involving strategic direction, rule-based hyper-targeting, and analysis of market research and data. This level of end-to-end ownership allows you to leverage your expertise in driving performance growth across multiple KPIs.
• This is a 12-month contract position, offering you an opportunity to make a long-term impact on our client’s organization.
Responsibilities
• Champion a customer-first strategic approach, coordinating cross-functional digital teams in the creation and flawless execution of end-to-end digital marketing customer journeys across organic, owned, and paid digital channels for assigned lines of business.
• Focus on a seamless customer journey, ensuring consistent messaging across all touchpoints to provide an optimal brand and customer experience.
• Plan and execute campaigns across authenticated digital channels (Online banking, Mobile banking app, ABM).
• Oversee execution across other digital channels (.COM & Paid) for customer acquisition, sales, engagement, and adoption campaigns.
• Deliver post-campaign analysis with insights and recommendations that add value for the customer and inform future initiatives.
• Coordinate platform subject matter expertise to proactively identify and recommend future campaigns and initiative improvements by staying ahead of emerging customer needs, digital marketing tactics, channel metrics, industry best practices, and A/B/multivariate test results.
• Provide input to support the strategy for evolving authenticated and unauthenticated digital banking channels.
• Participate in Agile squads/sprints as a Subject Matter Expert to shape and develop new functionality, user experiences, customer journeys, and other initiatives to drive sales, online/mobile banking adoption, and customer engagement.
•Lead all campaign testing activities across channels, including coordinating launch dates, optimizing the marketing calendar, and managing operational escalations.
Qualifications
• Minimum of 3-4 years of digital direct-to-consumer marketing experience.
• Strong initiative, forward thinking, and creative problem-solving skills with the ability to create or stimulate integrated cross-disciplinary strategic marketing solutions.
• Superior communication skills with the ability to influence and guide strategy, campaign testing, and optimizations.
• High attention to detail, exceptional organization, and strong project management skills.
• Previous experience in financial services with Credit Cards and/or Unsecured Lending.